KitchenAid Indonesia Provides Professional Cooking Appliances for Cooking Enthusiasts
Tuesday, November 27, 2018, KitchenAid showroom now arrives in Indonesia, located in Gandaria City Mall, South Jakarta. The KitchenAid product showroom is now available thanks to the partnership with Nobilia Indonesia, a Germany kitchen set company. Blanco Wong, the principal of Kitchen Aid, Timotius Andy, the Managing Director of PT TiLung Sukses Jaya as the sole distributor of KitchenAid in Indonesia, and Sugih Yusuf, the Managing Director of Nobilia Indonesia were also present to launch the KitchenAid showroom.
Originally established in the United States, KitchenAid started as an electronic mixer brand developed by Hobart Manufacturing Company in 1919. After their success during 1923 to 1927, KitchenAid started to develop a broader range of kitchen wares such as microwaves, oven, steam oven, hood, induction hob, refrigerator, and dishwasher for the high-end market.
In the design process of each appliance, KitchenAid collaborates with professional cooks, making sure that each of their product could generate professional-level dishes. One fine example of KitchenAid product is the Chef Touch System that integrates three different tools—vacuum machine for sous-vide cooking, steam oven, and shock freezer—as a freestanding piece. All appliances are also designed to be ergonomic with a sophisticated look. With architects and interior designers in mind, KitchenAid could fit well in any kitchen with contemporary design, as well as giving the professional atmosphere to the end users.
(Article by Hafizh F. Wahyu)